Messaging might be considered ‘old’ technology but it is still extremely relevant. It is today’s preferred choice of communication providing the instant gratification of a phone call without the awkward silences and extended conversations. Nowadays receiving phone calls often elicits a negative Pavlov’s response. The phone rings and we cringe, look at the Caller ID and probably ignore the call. On the contrary we can’t seem pick our phones up fast enough when we receive a message notification.
Here are a few reasons why you should integrate this oldie but goodie technology in your platform.